Ford says 1/3 of it’s lineup will feature models that average 40 mpg or more in 2012.
Startup about to begin with the production of their 100mpg car. Things are looking brighter for transportation issues and our planet as a consequence. The bad news is the price tag of $40,000…
Marisa Krystian | Dec 17, 2011 4:49pm EST | 1min:32sec
Ford announced this week it will begin production of the 2012 Focus Electric, the first five-passenger electric car to average more than 100 miles per gallon equivalent (MPGe) on the fuel efficiency scale.
Ford has been shifting its vehicle lineup to a more fuel efficient one, and the new Focus Electric takes the lead on that initiative, but with a catch: a price tag of nearly $40,000.
Ford will begin rolling out Focus Electrics on the coasts — in the New York/New Jersey area, and in California. Later in 2012, the company will expand availability to 15 other major-city markets in the U.S.
Fuel economy is the major selling point for Ford. Some even say Ford has built up its standing as the brand of fuel efficiency.
The company said that one-third of its lineup will feature models that average 40 or more miles per gallon in 2012.
Derrick Kuzak, group vice president of Ford’s global product development, said “The Focus Electric is a shining example of the leading fuel economy Ford is offering for each new vehicle. Whether people want a hybrid, plug-in hybrid or full battery-electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles.”
But another attractive feature that might draw consumers is the Focus’ quicker charge rate. The Focus Electric is the first vehicle to charge with 240-volt outlets, nearly cutting charging time in half from the 2012 Nissan Leaf, a major competitor on the electric-car market.
But consider the price range — the Nissan Leaf starts around $35,000, while the 4-seater Mitsubishi i starts around $29,000.
Auto analysts say Ford’s potential success will come if the company realizes the relatively limited market for a steeply priced electric car.