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CarTrance

September 4, Thursday, 7 p.m.
Brattleboro Museum

Fifty years ago, the 20th century prophet of technology and media, Marshall McLuhan exclaimed that “we shape our tools and therefore our tools shape us.”  We’ll explore this theme and the perplexing difficulty we have detecting the ways in which the automobile has altered our internal landscape and transformed our worldview.  To journey further inside this phenomenon, we’ll employ McLuhan’s quip that stunned our culture a half a century ago –– “the medium is the message” –– to probe the subtle and tricky neuropsychology behind how the car radically mediates our sensory experience of the ecological and social environments we encounter.  We’ll also consider why the message that the automobile has bestowed upon us has become so elusive and hard for us to notice.

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